March 4, 2016
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A Workshop for Communication

Sessions on planning large events, social media and campaigns for customers were among the highlights of the recent 2016 APTA Marketing & Communications Workshop in Phoenix. Top photo: APTA Chair Valarie J. McCall at the workshop with Marketing & Communications Committee Chair Morgan Lyons, left, and Scott Smith, interim chief executive officer of Valley Metro, host system. Bottom photo: Sky-Marie Simon of York Region Transit, Richmond Hill, ON, second from right, took the top honor at the eighth annual Call Center Challenge held during the workshop.

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