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2015 APTA AdWheel Grand Award and First-Place Winners

APTA celebrated excellence in marketing and communications initiatives during the annual AdWheel Grand Awards at the Annual Meeting in San Francisco.

Members compete in four peer groups based on size and type of organization. Each peer group features the same five categories: print media, electronic media, campaign, special events and social media, with numerous subcategories within each category. Judges selected Grand Award winners from the first-place winners in each category. APTA received more than 500 submissions.
 
Group 1: Public Transportation Systems with 4 Million or Fewer Trips Annually
Print Media
Grand Award: Mattie Stuffed Red Pandas, Fargo Metropolitan Area Transit System (MATBUS), ND (Promotional Materials Subcategory)

First-Place Winners
Advertisement-Advocacy/Awareness:  “Transit Moves the Quad Cities Forward” Print Advertisements, Rock Island County Metropolitan Mass Transit District (MetroLink), Moline, IL
Advertisement-Promotion: Ride Metro-General Ridership Ad Series, Mountain Metropolitan Transit (Mountain METRO), Colorado Springs, CO
Annual Report: PART Annual Report, Piedmont Authority for Regional Transportation (PART), Winston-Salem, NC
Billboards/Outdoor Advertising: Make It a Great GameDay MATBUS Billboard, MATBUS
Brochure: La Dieta Fotonovela, Arlington Transit, VA
Direct Mail: NAIPTA Student Pass Sales Postcard, Northern Arizona Intergovernmental Public Transportation Authority (NAIPTA), Flagstaff, AZ
Map: Mountain Line Ride Guide, NAIPTA
Newsletter: MVTA News That Travels newsletter, Minnesota Valley Transit Authority (MVTA), Burnsville, MN
Poster: AVTA Roadeo Poster, Antelope Valley Transit Authority, Lancaster, CA
Schedule Notice/Timetable: Gold Coast Transit Bus Book, Gold Coast Transit, Oxnard, CA
Transit Card: Google Transit Trip Planning Now Available!, Gold Coast Transit
Illustrated Vehicle: “Drive Me” Bus Wrap, Laketran, Painesville, OH

Electronic Media
Grand Award:
RideGTrans.com, Gardena Municipal Bus Lines (GTrans), CA (Internet Home Page Subcategory)

First-Place Winners
Radio Advertisement or Public Service Announcement: Connect Transit Gets You Where You Want To Go, Connect Transit, Normal, IL
Television Advertisement or Public Service Announcement: It All Starts with GTrans Campaign-TV, GTrans
Video Presentation: A Shared Value, Georgia Regional Transportation Authority, Atlanta
Digital Advertisement: Interstate 35E Construction Digital Advertisement, Denton County Transportation Authority (DCTA), Lewisville, TX

Campaigns
Grand Award:
It All Starts With GTrans, GTrans (Promotional Campaign Subcategory)

First-Place Winners
Public Relations/Awareness or ­Educational Campaign: The Bus: ­Coming to a Stop Near You Campaign, Salem-Keizer Transit, Salem, OR
Shoestring Campaign: Veterans Annual Train Pass, Mid-Region Council of Governments, Albuquerque, NM

Special Events
Grand Award: 75th Anniversary Launch Event, GTrans (Promotional Special Event Subcategory)

First-Place Winner
Public Relations/Awareness Special Event: GoTransit Family of Services-Regional Rebranding, GoTriangle, Research Triangle Park, NC

Social Media
Grand Award: Denton County Transportation Authority Facebook Page Revamp, DCTA (Social Media Platform Subcategory)

First-Place Winner
Social Media Single Event or Campaign: Valentine’s Day #BeMine Campaign, DCTA


Group 2: Public Transpor­ta­tion Systems With More Than 4 Million but Fewer Than 20 Million Trips Annually
Print Media
Grand Award: We’re on the Line, The Rapid, Grand Rapids, MI (Advertisement-Promotion Subcategory)
First-Place Winners

Advertisement-Advocacy/Awareness:  The T Master Plan Campaign Advocacy Ad Series, Fort Worth Transportation Authority (The T)
Annual Report: DART FY14 Annual Report, Des Moines Area Regional Transit Authority-DART, Des Moines, IA
Billboards/Outdoor Advertising: Metrolink, I-5 Billboard. Southern California Regional Rail Authority (SCRRA), Los Angeles
Brochure: “See What Happens When A Plan Comes Together” Brochure Series, Kansas City Area Transportation Authority (KCATA)
Direct Mail: Invitation to Movable Median Barrier Opening Ceremony, Golden Gate Bridge, Highway & Transportation District, San Francisco
Map: Silver Line Map, The Rapid
Newsletter: Monthly Financial Report for Board of Commissioners and Public, Pierce Transit, Lakewood, WA
Passes & Tickets-Transit Fare Media: Annual Monthly Passes, Lane Transit District, Eugene-Springfield, OR
Poster: 2014 Texas Jazz Festival, Corpus Christi Regional Transportation Authority, Corpus Christi, TX
Promotional Materials: Earth Day Grow Cup, Foothill Transit, West Covina, CA
Schedule Notice/Timetable: Little Blue Book, Santa Monica’s Big Blue Bus, Santa Monica, CA
Transit Card: Customer Conduct, Nashville Metropolitan Transit Authority, Nashville, TN
Illustrated Vehicle: Veterans Fare Bus Wrap, Omnitrans, San Bernardino, CA

Electronic Media
Grand Award: Operation Lifesaver Digital Ads, The T (Digital Advertisement Subcategory)

First-Place Winners
Radio Advertisement or Public Service Announcement: Stop and Go Syndrome, Connecticut DOT, Newington, CT   
Television Advertisement or Public Service Announcement: TransLoc-Dinosaur Rampage, Corpus Christi Regional Transportation Authority
Video Presentation: TEXRail Video, The T
Internet Home Page: Foothilltransit.org, Foothill Transit

Campaigns
Grand Award: Lose Wait, Drivers; Hit the Town, Connecticut DOT (Promotional Campaign Subcategory)

First-Place Winners
Public Relations/Awareness or Educational Campaign:
Patriot Recognition Program, San Joaquin Regional Transit District, Stockton, CA
Shoestring Campaign: Don’t Be That Guy Campaign, LTD

Special Events
Grand Award: Ecoliner Event, Foothill Transit (Promotional Social Event Subcategory)

First-Place Winners
Public Relations/Awareness Special Event: 2015 Commuter Challenge, Ann Arbor Area Transportation Authority, Ann Arbor, MI
Best Press Event: Grand Opening: CNG Fast Fill Fueling Station, KCATA

Social Media
Grand Award: Metrolink Social Media Campaign, SCRRA (Social Media Single Event or Campaign Subcategory)

First-Place Winner
Social Media Platform: Metrolink Facebook, SCRRA

Group 3: Public Transportation Systems with More Than 20 Million Passenger Trips Annually
Print Media
Grand Award: Holiday Shopping Light Rail Light-Tape Train, VTA (Illustrated Vehicle Subcategory)

First-Place Winners
Advertisement-Advocacy/Awareness: 
Arts in Transit Book, Metropolitan Transit Authority of Harris County, Houston
Advertisement-Promotion: The Perfect Season for SkyRide, Regional Transportation District (RTD), Denver
Annual Report: 2015 VTA Annual Report, Santa Clara Valley Transportation Authority (VTA), San Jose, CA
Billboards/Outdoor Advertising: Guardian Angel Safety Campaign, Valley Metro, Phoenix
Brochure: Civil Rights: It’s about the people, RTD
Direct Mail: Share the Love with Free Rides!, RTD
Map: Late Night Services Map, October 2014, Capital Metropolitan Transportation Authority (Capital Metro), Austin, TX
Newsletter: Mileposts, MTA Metro-North Railroad, New York
Passes & Tickets-Transit Fare Media: The Making of Gone with the Wind Passes, Capital Metro
Poster: Our Drug and Alcohol Policy Isn’t an Illusion, RTD
Promotional Materials: Train Time App Phone-Shaped Handout, MTA Metro-North Railroad
Schedule Notice/Timetable: The Easiest Way to DIA, RTD
Transit Card: Puget Sound Trip Planner App, King County Metro, Seattle

Electronic Media
Grand Award: Three Feet for Safety Video, Orange County Transportation Authority (OCTA), Orange, CA (Video Presentation Subcategory)

First-Place Winners
Radio Advertisement or Public Service Announcement: Prepaid Card “The Talk” Radio, Utah Transit Authority, Salt Lake City
Television Advertisement or Public Service Announcement: The Nutcracker is BARTable, San Francisco Bay Area Rapid Transit District (BART), Oakland, CA
Internet Home Page: BC Transit Website, BC Transit, Victoria, BC
Digital Advertisement: Digital Signage at Angel Stadium, OCTA

Campaigns
Grand Award:
2015 Courtesy Campaign, Chicago Transit Authority (Public Relations/Awareness or Educational Campaign Subcategory)

First-Place Winners
Promotional Campaign:
Silver Line Metro Campaign, Washington Metropolitan Area Transit Authority (WMATA), Washington, DC
Promotional Campaign: DART to DFW, Dallas Area Rapid Transit
Shoestring Campaign: Metroway Bus Dedicated Roadway Transit Service in Arlington and Alexandria, Virginia, WMATA

Special Events
Grand Award: Metro Green Line Opening Day campaign, Metro Transit, Minneapolis-St. Paul (Promotional Special Event Subcategory)

First-Place Winners
Public Relations/Awareness Special Event: Youth Art Contest-20th Anniversary, VIA Metropolitan Transit, San Antonio
Press Event: MTS Gives San Diego City College a Trolley Wrap for its 100th Anniversary, San Diego Metropolitan Transit System

Social Media
Grand Award: A Metro Love Story, St. Louis Metro (Social Media Single Event or Campaign Subcategory)

First-Place Winner
Social Media Platform: LYNX Public Service Bus, LYNX-Central Florida Regional Transportation Authority, Orlando, FL

Group 4: Business Members
Print Media
Grand Award: High-Speed Lego Train, Siemens Industry Inc.-Mobility Division, Sacramento (Promotional Materials Subcategory)

First-Place Winners
Advertisement-Promotion: “Thinking Like a Passenger” Ads, Keolis North America, Arlington, VA
Billboards/Outdoor Advertising: Commuter Advertising Iconic Billboards, Commuter Advertising Inc., Dayton, OH
Brochure: REI ITS Solutions, Radio Engineering Industries Inc., Omaha, NE
Transit Card: Hybrid Technology, BAE Systems, Amherst, MA

Electronic Media
Grand Award: Video Presentation: INIT Integrated Systems Video, INIT Innovations in Transportation Inc., Chesapeake, VA (Video Presentation Subcategory)

First-Place Winner
Television Advertisement or Public Service Announcement: Somewhere in America-Rail Transportation Commercial, Siemens Industry Inc.-Mobility Division

Campaigns
Grand Award: Listening, Designing and Investing in Public Transportation Campaign, American Seating Company, Grand Rapids, MI (Promotional Campaign)

Special Events
Grand Award: Mobility Hot Spot, Siemens Industry Inc.-Mobility Division (Public Relations/Awareness Special Event Subcategory)

First-Place Winner
Promotional Special Event: Booth with Light Rail Simulator, Bus Stop, Keolis North America

Social Media
Grand Award: #ilovetransit Campaign, Commuter Advertising Inc., Dayton, OH (Social Media Single Event or Campaign Subcategory)

In addition, this year, AdWheel named a Special Recognition Award for Communicating & Marketing to People with Disabilities to Pace Suburban Bus, Arlington Heights, IL, for its Outreach to People with Disabilities campaign.

For more information about AdWheel, click here or contact Jack Gonzalez.

APTA President & CEO Michael Melaniphy, left, and Jennifer Kalczuk, right, immediate past chair of the Marketing & Communications Committee, present Michael A. Sanders, transit administrator, transit and ridesharing, for Connecticut DOT and a member of the APTA Executive Committee, and other agency representatives with the AdWheel Grand Award for its promotional campaign “Lose Wait, Drivers; Hit the Town.”

 
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