October 16, 2015
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'Generation Y is Why'

 
Demographer Ken Gronbach said understanding the future of public transportation in the U.S. is all about the math—particularly counting millennials and Latinos, two population groups that promise to have a greater impact on society than baby boomers. He predicted that their values, behaviors and lifestyles will transform public transportation and the country as a whole. “Generation Y is why,” he said in a fast-paced and humorous “Wake Up Wednesday Breakfast General Session, moderated by Nuria I. Fernandez, general manager, Santa Clara Valley Transportation Authority. “Public transportation is in for tremendous change. It’s headed right at you,” he said. “Should you be concerned? Should you be watching this? Like a hawk!” Gronbach drew a parallel between public transportation now and the auto industry in 1964, when the Mustang was first introduced. “The Mustang changed everything,” he said. “You need to find your Mustang.” He added, “The best days of American public transportation are ahead of us. Believe it. This is your opportunity to change things. Do it.”
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