May 10, 2010
The classifieds in this issue include three chief executive officer positions!
Dump the Pump Day Is June 17; Public Transit Systems Plan Events to Show Cost Savings
We’re gearing up for the fifth annual National Dump the Pump Day on June 17! Tell us your story on how you are highlighting the many benefits of taking public transportation.
As the national average gasoline price has again risen to nearly $3 per gallon—with further summertime increases very possible—many Americans are looking for ways to save money. Using public transportation can save a household more than $9,000 per year—more than the average family spends on food.
Last year’s Dump the Pump Day was a rousing success, with more than 100 public transportation systems participating. In the past, some systems and organizations have held contests, some offered free rides, and others conducted outreach campaigns.
For example, in Akron, OH, Metro Regional Transit Authority staffers boarded random buses to give prizes to lucky riders.
In San Jose, CA, the Santa Clara Valley Transportation Authority held a contest for riders to submit stories about why they have dumped the pump, with the winners receiving free tickets to the local jazz festival.
The Transit Authority of Northern Kentucky (TANK) in Fort Wright conducted a “TANK God it’s Friday” promotion with a local radio station. The station placed a van at a different park-and-ride each Friday for eight weeks. The first five people who approached the van and said “TANK God it’s Friday!” won free public transit fares, a $5 gas card (to help get them to the lot), and lunch for that day.
Participation can also be as simple as joining with the mayor in a public proclamation and press conference, or distributing literature on the benefits of public transportation.
For more information, as well as a Dump the Pump Day toolkit, click here.