March 1, 2010
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APTA’s PSA Wins Gold
APTA’s Go Green Go Public public service announcement (PSA) campaign recently received the association industry’s highest award for its “superior quality and excellent creativity.” For the first time, APTA was recognized in the PSA category with the “Gold Award” by the Association Trends All Media Contest at a Feb. 23 ceremony in Washington, DC.
The contest generated 441 entries from 153 organizations nationwide, which Association Trends said is the largest number of participants in the 30-plus years of its history.
The APTA campaign featured print, radio, and television PSAs promoting the environmental benefits of taking public transportation. The ads are targeted to young adults and approach the subject in a humorous way.
The campaign gives advice to young people who are depicted going to humorous extremes to help the environment, such as not taking a shower for two weeks; shaving and reading in the dark; or going without air conditioning during the hot summer months. The ad campaign tagline gives the simple advice: “There is an easier way to save energy—take public transportation.”
APTA member transit agencies also embraced the campaign by placing the radio, print, and television ads in rotation on local stations, resulting in more than $3.7 million in donated media thus far.
Copies of the ads are available for local distribution by contacting Mantill Williams or Mark Neuville.