APTA | Passenger Transport
October 26, 2009

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APTA NEWS

Public Transit Message Transmits

A print advertisement from APTA’s Public Transportation Takes Us There campaign recently published in the Capitol Hill newspaper Roll Call was among the top three most remembered advertisements in that issue, according to results of a Roll Call survey. In addition, more readers remembered seeing the ad than any other transportation advertisement.

The ad, which highlights the environmental benefits of public transportation, is one of a series, which also appears in “station domination” posters and banners at two prominent Washington Metropolitan Area Transit Authority Metrorail stations on Capitol Hill.

Notably, of the readers who said they had involvement with transportation, 56 percent recalled seeing the advertisement—a significantly higher portion than the 37 percent of these readers who have historically recalled seeing transportation ads.

The Public Transportation Takes Us There campaign is part of APTA’s Research, Communication and Advocacy program.

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