APTA | Passenger Transport
October 12, 2009

In This Issue
» NEWS HEADLINES
» 2009 APTA ANNUAL MEETING
» COMMENTARY

Check the classifieds for nine public transit positions, including three chief executive jobs!
 
2009 APTA ANNUAL MEETING

2009 AdWheel Awards: First-Place Winners

 

Here is the complete list of first-place winners in the 2009 AdWheel Awards competition. Grand Award winners are listed in bold italic.

Group 1: Public transportation systems with one million or fewer passenger trips annually
Print
* Advertisement Promotion: Go Green…Purchases bus tokens and passes (Butler Transit Authority, Butler, PA)
* Billboard/Outdoor Advertising: Briefcase/Beachbag (Northern New England Passenger Rail, Portland, ME)
* Direct Mail: Student Discount Passes Direct Mailer (Butler Transit Authority, Butler, PA)
* Passes & Tickets: 2009 Summer Youth Bus Pass (Jackson Public Transportation Co. Inc., Jackson, MS)
* Promotional Materials: “Dump the Pump” Fuel Your Wallet Promotional (Monroe County Transit Authority, Scotrun, PA)
* Schedule Notice/Timetable: JATRAN 2009 Bus Schedule (Jackson Public Transportation Co. Inc., Jackson, MS)

Electronic
* Radio Advertisement or Public Service Announcement: JATRAN: “Got Gas…Didn’t Think So” (Jackson Public Transportation Co. Inc., Jackson, MS)
* Television Advertisement or Public Service Announcement: The Wheels on the Bus Go Round and Round (Los Alamos County, Atomic City Transit, Los Alamos, NM)
* Video Presentation: Draft EIS for the Honolulu High-Capacity Transit Corridor Project City and County of Honolulu Department of Transportation, Honolulu, HI)

Campaign
* Public Relations/Awareness or Educational Campaign: Pocono Pony (Monroe County Transit Authority, Scotrun, PA)
* Promotional Campaign: “Train to Maine” (Northern New England Passenger Rail, Portland, ME)
* Shoestring Campaign: Seniors…Save Money…Ride Free (Butler Transit Authority, Butler, PA)

Special Event
* Promotion Special Event: “Dump the Pump” Fuel Your Wallet Special (Monroe County Transit Authority, Scotrun, PA)

Group 2: Public transportation systems with more than one million but fewer than four million passenger trips annually
Print
* Advertisement Advocacy/Awareness: Project SafePlace (SunLine Transit Agency, Thousand Palms, CA)
* Advertisement Promotion: CARTA Christmas Elves Gift Pass Promotion (Charleston Area Regional Transportation Authority, Charleston, SC)
* Annual Report: Access Paratransit Annual Report (Access Services, Los Angeles, CA)
* Billboard/Outdoor Advertising: Mountain Metropolitan Transit 2009 Summer Haul (Mountain Metropolitan Transit, Colorado Springs, CO)
* Brochure: It’s Your Ride (Rock Island County Metropolitan Mass Transit District, Moline, IL)
* Direct Mail: Ute Pass Express Direct Mail (Mountain Metropolitan Transit Authority, Colorado Springs, CO)
* Map: Mountain Metropolitan Transit Z-Card (Mountain Metropolitan Transit Authority, Colorado Springs, CO)
* Newsletter: CMRTA Commuter Connection (Central Midlands Regional Transit Authority, Columbia, SC)
* Passes & Tickets: Ride for Change Fare Media (Knoxville Area Transit, Knoxville, TN)
* Poster: Mountain Metropolitan Transit 2009 Earth Day (Mountain Metropolitan Transit Authority, Colorado Springs, CO)
* Promotional Materials: CATA Holiday Card and Ornament Promotion (Centre Area Transportation Authority, State College, PA)
* Schedule Notice/Timetable: Ute Pass Express Schedule (Mountain Metropolitan Transit Authority, Colorado Springs, CO)
* Transit Card: Mountain Metropolitan Transit 2009 Summer Haul Pass (Mountain Metropolitan Transit Authority, Colorado Springs, CO)
* Illustrated Vehicle: Emalee Buses Save Something Green (Rock Island County Metropolitan Mass Transit District, Moline, IL)

Electronic
* Radio Advertisement or Public Service Announcement: Elves Are Talking Radio Spot (Charleston Area Regional Transportation Authority, Charleston, SC)
* Television Advertisement or Public Service Announcement: Go Ahead TV Spot (Red Rose Transit Authority, Lancaster, PA)
* Video Presentation: TRANSPO – Simple, Easy, Smart (South Bend Public Transportation Corp., South Bend, IN)
* Internet Home Page: gogreenmetro (Rock Island County Metropolitan Mass Transit District, Moline, IL)

Campaign
* Public Relations/Awareness or Educational Campaign: Save Something Green PR Campaign MetroLink (Rock Island County Metropolitan Mass Transit District, Moline, IL)
* Promotional Campaign: Maryland rabbitExpress (York County Transportation Authority dba rabbittransit, York, PA)
* Shoestring Campaign: rabbittransit Green Campaign (York County Transportation Authority dba rabbittransit, York, PA)

Special Event
* Public Relations/Awareness Special Event: ART Takes a Bus Ride – Go Green, Go Sam Trans (San Mateo County Transit District, San Mateo, CA)
* Promotion Special Event: Mountain Metro Transit 2009 Earth Day (Mountain Metropolitan Transit Authority, Colorado Springs, CO)

Group 3: Public transportation systems with more than four million but less than 40 million passenger trips annually
Print
* Advertisement Advocacy/Awareness: TransitTalk.com Print (GRTC Transit System, Richmond, VA)
* Advertisement Promotion: Career and Safety (Corpus Christi Regional Transportation Authority, Corpus Christi, TX)
* Annual Report: GRTC Transit System 2008 Annual Report (GRTC Transit System, Richmond, VA)
* Billboard/Outdoor Advertising: Cheap and Easy (Omnitrans, San Bernardino, CA)
* Brochure: FAX Bus Rapid Transit Brochure (City of Fresno Department of Transportation, Fresno, CA)
* Direct Mail: “Time to Decide on Expanding Mass Transit” (Sound Transit, Seattle, WA)
* Map: University of Washington & Downtown Tacoma (Pierce Transit, Lakewood, WA)
* Newsletter: Connections Stakeholder Newsletter (Fort Worth Transportation Authority (Fort Worth, TX)
* Passes & Tickets: Passes (Greater Dayton RTA, Dayton, OH)
* Poster: “Go Hawks” (Sound Transit, Seattle, WA)
* Promotional Materials: Tie: Hybrid Bus Education Direct Marketing (CityBus of Greater Lafayette, Lafayette, IN) and OxyGene Trading Cards (Community Transit, Everett, WA)
* Transit Card: More Reasons to Ride Bus Ad Series (Omnitrans, San Bernardino, CA)
* Illustrated Vehicle: The T 25th Anniversary Bus Wrap (Fort Worth Transportation Authority, , Fort Worth, TX)

Electronic
* Radio Advertisement or Public Service Announcement: Fare Increase Radio Ad (San Joaquin Regional Transit District, San Joaquin, CA)
* Television Advertisement or Public Service Announcement: Tie: Long Beach Transit TV Commercial (Long Beach Transit, Long Beach, CA) and 2008-2009 Seahawks (Sound Transit, Seattle, WA)
* Video Presentation: TransitTalk.com viral video (GRTC Transit System, Richmond, VA)
* Internet Home Page: The-T.com (Fort Worth Transportation Authority, Fort Worth, TX)

Campaign
* Public Relations/Awareness or Educational Campaign: Tie: Major Route Changes (Corpus Christi Regional Transportation Authority, Corpus Christi, TX) and Metrolink K-9 Campaign (Southern California Regional Rail Authority, Los Angeles, CA)
* Promotional Campaign: Gas Relief Campaign (York Regional Transit/Viva, Richmond Hills, ON)
* Shoestring Campaign: GA$P! (C-TRAN, Vancouver, WA)

Special Event
* Public Relations/Awareness Special Event: GBT Earth Day 2009 (Greater Bridgeport Transit Authority, Bridgeport, CT)
* Promotion Special Event: 2008 TECO Line Streetcar Fest (Hillsborough Area Regional Transit Authority, Tampa, FL)

Group 4: Public transportation systems with more than 30 million passenger trips annually
Print
* Advertisement Advocacy/Awareness: Good People. Tough Jobs (San Francisco Municipal Transportation Agency, San Francisco, CA)
* Advertisement Promotion: San Diego This Week (San Diego Metropolitan Transit System, San Diego, CA)
* Annual Report: We Move People - 2008 Annual Report (Washington Metropolitan Area Transit Authority, Washington, DC)
* Billboard/Outdoor Advertising: Opposites Campaign (Los Angeles County Metro, Los Angeles, CA)
* Brochure: Pocket Guides (Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA)
* Direct Mail: New. Sleek. Door Hanger/Direct Mailers (San Diego Metropolitan Transit System, San Diego, CA)
* Map: Go Metro Map (Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA)
* Newsletter: GO Life – Winter 2009 (GO Transit, Toronto, ON)
* Passes & Tickets: Tie: Green Pass Series (Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA) and EASY Card fare media - Easy Card and Easy (Miami-Dade Transit, Miami FL)
* Poster: Clean Up Your Act poster (Capital Metro, Austin, TX)
* Promotional Materials: Tie: Bike Bonanza (Utah Transit Authority, Salt Lake City, UT) and Weathering the Storm Together (Metropolitan Transit Authority of Harris County, Houston, TX)
* Schedule Notice/Timetable: RTC Transit Guide (Regional Transportation Commission, Las Vegas, NV)
* Transit Card: MTA - Arts for Transit (Metropolitan Transportation Authority, New York, NY)
* Illustrated Vehicle: i-Ride Bus Wraps (Capital Metro, Austin, TX)

Electronic
* Radio Advertisement or Public Service Announcement: Houston Texans Gameday (Metropolitan Transit Authority of Harris County, Houston, TX)
* Television Advertisement or Public Service Announcement: Healthier Planet. Healthier You. (Valley Transportation Authority, San Jose, CA)
* Video Presentation: Quickline Coming Soon Teaser (Metropolitan Transit Authority of Harris County, Houston, TX)
* Internet Home Page: translink.ca (TransLink, Burnaby, BC)

Campaign
* Public Relations/Awareness or Educational Campaign: Transit Secure (TransLink, Burnaby, BC)
* Promotional Campaign: BART…and you’re there (San Francisco Bay Area Rapid Transit District, San Francisco, CA)
* Shoestring Campaign: Tie: Downtown the Easy Way (TriMet, Portland, OR) and Valley Metro Find Your Match Campaign (Valley Metro, Phoenix, AZ)

Special Event
* Public Relations/Awareness Special Event: PATH Office of Emergency Management Drill (Port Authority of NY/NJ, New York, NY)
* Promotion Special Event: Culture Campaign (San Francisco Municipal Transportation Agency, San Francisco, CA)

Group 5: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)
Print
* Advertisement Promotion: Tie: Michivan Commuter Vanpools: edible WOW (VPSI, Inc., Troy, MI) and Metro NY and AM NY Cover Wrap (Transit Center Inc., New York, NY)
* Brochure: Street Cars Brochure (Parsons Brinckerhoff, New York, NY)
* Newsletter: NOTES (Parsons Brinckerhoff, New York, NY)

Electronic
* Radio Advertisement or Public Service Announcement: Nothing Could Be Finer (SR Concepts, Charleston, SC)
* Video Presentation: Bombardier’s EC04 video and interactive (Bombardier Transportation, Montreal, QC)
* Internet Home Page: Tie: novabus.com (Nova Bus, Saint-Eustache, QC) and ExerciseTheRight.com (TransitCenter Inc., New York, NY)

Campaign
* Public Relations/Awareness or Educational Campaign: Stimulus Funding Primer (Motor Coach Industries, Schaumburg, IL)
* Promotional Campaign: Talk about a great economic stimulus package (SR Concepts, Charleston, SC)

Special Event
* Public Relations/Awareness Special Event: New Flyer Earth Day Campaign (New Flyer Industries, Winnipeg, MB)
* Promotion Special Event: MCI Customer First Program (Motor Coach Industries, Schaumburg, IL)

« Previous Article Return to Top | Return to Main Next Article »

APTA CALENDAR CONTACT US APTA HOME PAGE PRINTER-FRIENDLY VERSION
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION
© Copyright © 2008 American Public Transportation Association 1666 K Street NW, Washington, DC 20006
Telephone (202) 496-4800 • Fax (202) 496-4321

Search Back Issues