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October 12, 2009

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2009 APTA ANNUAL MEETING

APTA Honors AdWheel Grand Award Winners

The APTA Marketing and Communications Committee presented its 2009 AdWheel Grand Awards at ceremonies Oct. 5 at the APTA Annual Meeting in Orlando, FL.

APTA presented the awards in five groups—four listing transit systems by size and the fifth for business members—and four categories—print media, electronic media, campaigns, and special events.

The Grand Award winners, selected from all first-place award recipients, are:

Group 1, covering public transportation systems with one million or fewer passenger trips annually: print, Butler Transit Authority, Butler, PA, direct mail, student discount passes direct mailer; electronic, City and County of Honolulu, HI, video presentation, draft Environmental Impact Statement for the Honolulu High-Capacity Transit Corridor Project; campaign, Northern New England Passenger Rail, Portland, ME, promotional campaign, “Train to Maine”; special event, Monroe County Transit Authority, Scotrun, PA, promotion special event, “Dump the Pump” Fuel Your Wallet Special.

Group 2, for public transportation systems with more than one million, but fewer than four million passenger trips annually: print, Knoxville Area Transit, Knoxville, TN, passes and tickets, Ride for Change Fare Media; electronic, Red Rose Transit Authority, Lancaster, PA, television advertisement or public service announcement, Go Ahead TV Spot; campaign, York County Transportation Authority dba rabbittransit, York, PA, shoestring campaign, rabbittransit Green Campaign; special event, Mountain Metropolitan Transit Authority, Colorado Springs, CO, promotion special event, 2009 Mountain Metro Transit Earth Day.

Group 3, representing public transportation systems with more than four million, but fewer than 30 million passenger trips annually: print, Omnitrans, San Bernardino, CA, transit card, More Reasons to Ride Bus Ad Series; electronic, San Joaquin Regional Transit District, San Joaquin, CA, radio advertisement or public service announcement, Fare Increase Radio Ad; campaign, Corpus Christi Regional Transportation Authority, Corpus Christi, TX, public relations/awareness or educational campaign, Major Route Changes; special event, Greater Bridgeport Transit Authority, Bridgeport, CT, public relations/awareness special event, GBT Earth Day 2009.

Group 4, public transportation systems with more than 30 million passenger trips annually: print, San Diego Metropolitan Transit System, San Diego, CA, direct mail, “New. Sleek.” Door Hanger/Direct Mailers; electronic, TransLink, Burnaby, BC, Internet homepage; campaign, TransLink, public relations/awareness or educational campaign, Transit Secure; special event, Port Authority of New York and New Jersey, public relations/awareness special event, PATH Office of Emergency Management Drill.

Group 5,  business members: print, Parsons Brinckerhoff, newsletter, NOTES; electronic, Bombardier Transportation, video presentation, Bombardier’s EC04 Video and Interactive; campaign, Motor Coach Industries, public relations/awareness or educational campaign, Stimulus Funding Primer; special event, New Flyer Industries, public relations/awareness special event, New Flyer Earth Day Campaign.

In addition, Sound Transit in Seattle received a special award, the 2009 AdWheel Niche Award, for its “Transit Saves” campaign. APTA members were encouraged to submit entries for this award that best showcased the cost savings benefit and economic value of public transportation.

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