September 14, 2009
The classifieds in this issue include two chief executive officer positions!
APTA Unveils Advertising Campaign at Capitol Hill Metro Stations
APTA recently unveiled a new, month-long advertising campaign targeting lawmakers at two of the Washington Metropolitan Area Transit Authority’s Metrorail stations on Capitol Hill with a clear message: Increase our nation’s investment in public transportation.
The advertisements—running in Union Station and Capitol South stations frequented by Congressional staffers and influential opinion leaders—position public transportation as the solution to many of the economic, environmental, energy, and quality of life issues facing America today. The main message of the advertising is: “Whether it’s more jobs, a cleaner environment, energy independence, or a better quality of life, public transportation takes us there. Congress: Keep America moving forward by increasing investment in public transportation.”
APTA decided to pursue the informational campaign while Congress considers its next steps on the transportation authorization and climate change legislation. The APTA position is that—with public transit infrastructure in desperate need of improvements and service cuts around the nation—Congress must increase the federal investment in public transportation to meet the nation’s economic, environmental, and energy needs while increasing mobility options.
The advertising effort is part of APTA’s Public Transportation Takes Us There campaign, which also targets lawmakers through advertisements in popular Capitol Hill newspapers and web sites to advocate for increased funding for public transportation through the climate change and authorization legislation currently being considered in Congress.