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December 1, 2008

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AROUND THE INDUSTRY

‘Transit Is Lifeblood’ Ad Campaign Hits New York

In support of New York State public transportation, the Environmental Defense Fund has launched a new ad campaign that features a photo of a blood transfusion bag alongside the message: “Transit Lines are Lifeblood. Stop the Bleeding.”

“Transit is the lifeblood of New York City’s economy and environment.  Now more than ever, we need this lifeline to work," said Andy Darrell, vice president for Living Cities at the Environmental Defense Fund, and a member of Mayor Michael Bloomberg's Sustainability Advisory Board and the 2007 New York State Traffic Mitigation Commission. “Other world-capitals are investing in transit, so New York simply can't afford to fall behind with crumbling infrastructure and gridlock.”

The campaign includes full-page, full-color ads in the Albany Legislative Gazette, The Capitol, and City Hall. It also features web ads in several New York blogs and the Gotham Gazette.

“Imagine New York City with the subways unplugged,” said Darrell. “From suburban trains to city subways, transit is at the heart of what New York is all about.  A sustainable and affordable ride to work connects people to jobs, lowers greenhouse gas pollution, and fights traffic congestion.  Investing in innovative transit will create a new wave of green jobs in New York, from building subway cars and bus-rapid-transit lanes to designing high-tech train signals and hybrid-electric buses.”

To solve the transit finance challenge, the Environmental Defense Fund calls for a transparent capital plan for public transit that uses technology to allow more trains and buses per line; prioritizes investments that deliver jobs and service quickly, such as bus-rapid-transit, suburban park-&-ride, and vanpools to connect low-transit neighborhoods to transit stops; focuses on neighborhoods without good transit options, especially in fast-growing communities outside of Manhattan that lack convenient subway access; and is clear to the public about its priorities and service decisions. EDF also calls for state and city cooperation to keep fare hikes as low as possible and urges employers to enroll in programs to subsidize transit passes – and supports keeping all financing options on the table


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