October 20, 2008
The 2008 APTA Annual Meeting and EXPO in San Diego was a huge success!
Read all about it.
APTA Honors AdWheel Grand Award Winners
After a dynamic band put everyone in the San Diego Convention Center ballroom in a rollicking mood, APTA announced the grand award winners in the 29th Annual AdWheel Awards competition Oct. 6 at the APTA Annual Meeting and EXPO in San Diego. APTA Vice Chair-Marketing and Communications Thomas J. Costello presided at the event.
Eliciting cheers and laughter from the audience, Costello said that while people might have been hearing the word “maverick” a lot lately—whether in political debates or on Saturday Night Live—he believes the true mavericks are the marketing and communication professionals who were honored at this event.
Each year, the AdWheel Awards honor the best in public transportation marketing and communications, presenting the awards in five groups: four listing transit systems by size and the fifth for business members, and four categories: print media, electronic media, campaigns, and special events.
The Grand Award winners, selected from all first-place award recipients, are:
Group 1, covering public transportation systems with one million or fewer passenger trips annually: Print, Poster—Lake Erie Transit, Monroe, MI; Electronic, Television Advertisement or Public Service Announcement—Northern New England Passenger Rail Authority, Portland, ME; Campaign, Promotional Campaign—Northern New England Passenger Rail Authority; Special Event, Public Relations/Awareness Special Event—Flatiron Improvement District, Louisville, CO.
Group 2, for public transportation systems with more than one million, but fewer than four million passenger trips annually: Print, Billboards/Outdoor Advertising—Mountain Metropolitan Transit, Colorado Springs, CO; Electronic, Television Advertisement or Public Service Announcement—Citilink, Fort Wayne, IN; Campaign, Promotional Campaign—St. Cloud Metro Bus, St. Cloud, MN; Special Event, Public Relations/Awareness Special Event—Intercity Transit, Olympia, WA.
Group 3, representing public transportation systems with more than four million, but fewer than 30 million passenger trips annually: Print, Poster—Hampton Roads Transit, Hampton, VA; Electronic, Video Presentation—Charlotte Area Transit System, Charlotte, NC; Campaign, Promotional Campaign—Sound Transit, Seattle; Special Event, Public Relations/Awareness Special Event—Central Ohio Transit Authority, Columbus.
Group 4, public transportation systems with more than 30 million passenger trips annually: Print, Direct Mail—Tri-County Metropolitan Transportation District of Oregon, Portland; Electronic, Radio Advertisement or Public Service Announcement—Metropolitan Transit Authority of Harris County, Houston; Campaign, Promotional Campaign—Capital Metropolitan Transportation Authority, Austin, TX; Special Event, Promotion Special Event—Utah Transit Authority, Salt Lake City.
Group 5, business members: Print, Advertisement Promotion—Veolia Transportation; Electronic, Television Advertisement or Public Service Announcement—Missouri DOT; Campaign, Public Relations/Awareness or Educational Campaign—Bombardier Transportation; Special Event, Promotion Special Event—Motor Coach Industries.
In addition to the regular awards, the AdWheel judges recognized the Maryland Transit Administration in Baltimore’s first Earth Day celebration with the 2008 Niche Award, given to the entry that best showcased the creative and innovative approach of marketing and communicating transit as environmentally friendly or “green.” The event included a wide variety of activities, demonstrations, and giveaways at a two-hour celebration that received media coverage throughout the day.
The judges selected the AdWheel Grand Award recipients from among the larger list of first-prize winners.